You might be thinking, ‘Oh no, not another newfangled term!’ Not to worry, we’re here to cut to the core of the issue, answering: what is a white-label PSP, and when is it better than building something in-house?
What is a white-label PSP?
Put simply, a white-label model is where one company produces an unbranded solution to be offered to customers by another company. The initial solution is free to be branded by the reseller, meaning, their brand becomes associated with the product in question.
A white-label PSP is essentially a full customizable off-the-shelf solution. It will seamlessly support your brand’s logos, fonts, and colors, and no customer is any wiser as to who built the tech. In our case, Ginger operates as the tech provider, equipping you with the latest solutions so that you can offer your merchants the best service.
There’s simply no easier way to expand your service offering without developing your own tech. When you choose a white-label PSP, you are opting not to reinvent the wheel. Instead, strategically focus on your business while Ginger takes care of the rest.
Who should use a white-label PSP?
To make use of a white-label PSP, it is key that banks and other institutions have already acquired licenses with the appropriate regulatory organizations (i.e., payment institutions, e-money, or bank licenses). Like other white-label PSPs, Ginger is simply a tech provider and is not in the money flow.
In other words, we create the tech; you handle the money. That’s why banks and acquirers, PSPs, ISOs & MSPs, and large platforms with licenses all opt for white-label PSPs. Especially those who want to easily compete with Adyen, Stripe, and Mollie without needing the technical know-how and momentum to get it done internally.
The added bonus of this approach? We do not compete with you for clients because we do not work directly with merchants. This means white-label solutions are a perfect fit for financial institutions who want to jump aboard the ‘eCommerce Rocketship’ and expand their services with cost and time efficiency.
When to use a white-label PSP?
Ginger exists to help you upgrade and expand, ensuring continued success. The eCommerce and online payments markets are changing rapidly, with endless new innovations. Given the continuous expansion of payment methods, you must stay up-to-date to compete on a feature basis. Merchants are looking for payment providers that offer the latest APMs and localized options.
We promise to help you take your merchant’s website from antiquated credit cards only to multi-currency APMs. When you want to offer expanded services (maybe offering customers new solutions or entering foreign markets), Ginger’s white-label PSP can improve your existing merchant solution or start from scratch and take you from A-Z.
Advantages of Ginger’s white-label PSP solution
What might take years to design, develop and bring to market through internal mechanisms can be done in a matter of weeks with us. Yet this off-the-shelf solution is fully customizable. You choose only the features you need from our modular platform and brand them accordingly. Built with RESTful APIs, integration with existing systems and new payment providers, acquirers, and gateways is easy.
Instead of hiring a large development team, all maintenance and updates are included in a transparent, fixed monthly fee. By saving on price, you won’t compromise security or compliance. We offer bank-grade security and compliance because we have always built our platform with banks for banks. Every client gets access to a dedicated development team for continual platform improvement, meaning that by partnering with us, you can directly influence our development roadmap.
Did we mention that we also offer all relevant payment methods, shopping cart plug-ins, SDKs, currencies, and other localization features? We proudly offer more than 100 APMs and 20 shopping cart plug-ins. With multiple currencies, languages, and local payment options, we’re ready to help you scale up internationally. By choosing Ginger’s white-label PSP, we promise to take care of the tech so you can focus on merchant success, sales, and marketing.